Web design, branding
Negyvenutan
We built an eight-page Framer website for a lifestyle coaching business for women 40+, one that already had a 17,000-strong Instagram community but no website of its own.
Client
Year
Services
Industry
Technology
We designed and built a complete website for the Negyvenutan brand: eight pages, a real CMS-backed knowledge library, downloadable content, and a three-step application flow with MailerLite and ManyChat integration.
Tünde had no website before, but had built a strong Instagram following of over 17,000. The goal was to build a standalone business: helping women over 40 who face the same struggles she once did, with advice on nutrition, movement, and lifestyle.
The job here wasn't replacing an existing digital presence. It was building a completely new, standalone platform capable of building trust on its own, independent of the Instagram community.
Discovery & strategy
01
Audience-first design
The project started with a thorough consultation and research phase. That phase shaped the site's structure and style, not a pre-made template. Based on the needs of the target audience, women over 40 going through hormonal and lifestyle changes, we settled on a warmer, more harmonious color palette and an elegant, feminine look.
02
Content architecture
The site is built across eight subpages: Home, Program, About Me, Knowledge Library, FAQ, and Contact, plus the application flow and a downloadable resource. The Knowledge Library runs as a real CMS collection, so Tünde can expand it herself with blog posts without any developer involvement.
Design approach
01
Typography
Headlines use Besley, whose elegant character resonates well with the site's message. Body text uses DM Sans, which rounds out the overall look without competing with the headlines.
02
Tone as a design decision
Structuring the program and every piece of advice focused on making it easy for the visitor to see what they get, delivered in an understanding, supportive tone rather than a judgmental or performance-driven one, a common mistake in this space.
Tünde's personal page ties closely into this: the site doesn't just present the program, it walks through her own journey in detail. That section provides the professional credibility a trust-based service like this needs, and gives a reassuring answer to women facing the same problem she once did herself.
Development
01
Eight pages, two custom carousels
The site was built in Framer as an eight-page structure. Two custom scrolling carousel components appear on the site. The Knowledge Library is a real CMS collection, with blog posts.
02
Downloadable resource and a three-step application
Visitors can request a downloadable resource, sent out automatically through MailerLite. The application runs through a three-step form, with ManyChat integration.
Results
The project builds on an existing, active community. The site's job was to carry that trust onto a platform of its own.
Full site structure
8 pages
Instagram followers
17K+
Integrations (MailerLite, ManyChat, CMS)
3
