Branding, UI/UX, web design
Elite Car
We built a complete brand identity and a Framer landing page for a luxury car transport company that had five years of loyal clients but zero online presence.
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Client
Year
Services
Industry
Technology
FDS designed Elite Car Transport's complete visual identity, then built a one-page Framer site on top of it, with original video and photo content, a custom carousel component, and a direct inquiry form.
Elite Car Transport had been shipping luxury and sports cars across Europe for five years, with an established client base that included companies like Pappas and Suzuki. But it had no online presence. The industry norm wasn't helping either: blue-toned, templated WordPress sites with static photos. If Elite Car had gone the same route, its actual level of service simply wouldn't have shown.
The brief had two parts. First, a brand identity that reflected the company's sporty, precise character instead of the industry template. Second, a website that proved it with real, live content: which cars actually get delivered, and how.
Discovery & strategy
01
The positioning
Most companies in this industry follow the same visual formula. That gave Elite Car a chance to stand apart purely through how it looked, without changing anything about the service itself. The decision landed on sporty and precise: that's what the company had actually represented for five years.
02
Building the visual system
Every part of the typography and color choices was meant to carry a specific quality. The dark navy base conveys trust and reliability, table stakes for a service entrusted with luxury vehicles. The electric lime brings in speed and sporty energy, set against the deep blue and black that carry the luxury layer.
Design approach
01
Typography that conveys speed
Headlines use Russo One, its bold, angular letterforms giving a sense of speed. Body text runs in Arimo, which stays readable at length, keeping brand communication consistent across every platform.
02
Not stock photos, real shipments
The site's imagery isn't built on stock photos. The carousel shows real cars that were actually delivered, backed up with video of the shipping process itself. Attila, the face of the company, appears in the visuals too, giving a human face to what's fundamentally a logistics service.
Development
01
A one-page structure with anchor navigation
The site was built in Framer as a one-page landing structure, with anchor navigation between the main sections: services, about, FAQ, contact.
02
Custom components, direct inquiries
A custom carousel component displays the delivered vehicles, with video elements showing the shipping process. A simple form captures inquiries directly, with fields for vehicle type and notes, and submissions land straight in email.
Results
The whole project, brand and website together, took one month. Since launch, Elite Car Transport has ranked #1 on Google's organic results for "luxury car transport europe," ahead of competitors that have been online for years.
Total turnaround time
1 month
Google ranking for the search terms that actually matter
#1
Service types
3
